marketer edition
Broker edition

choose your role to begin the survey.

Buildout and theBrokerList have partnered for the 4th annual DNA of #CRE Survey, and need your help to compile this crucial, exclusive data about the #CRE industry.

There are two editions of the DNA of #CRE survey: the Broker Edition and the Marketer Edition. These surveys will provide a useful tool for #CRE professionals like you to benchmark against competitors, gain insight into community best practices, and get a reading on where the #CRE industry is and where it’s going.

The survey only takes a few minutes and closes Friday, February 1.

Buildout and theBrokerList value your privacy. All results are published anonymously.

choose your role to begin the survey.

Your Brokerage

1. What is your role in your company?

2. Which role did you spend the most time on in 2018?

3. What is your company type?

4. How many brokers are in your local office?

5. Do you have administrative and/or marketing support?

5a. If yes, how many people are on your marketing support team?

6. Do you believe the CRE industry staffing needs will grow, shrink or stay the same in 2019?

7. Does your company plan to actively recruit more brokers and other team members in 2019?

8. Overall, do you believe there will be more, less or the same number of commercial real estate brokers in 2019 over 2018?

Your Factors

9. How important were these stimuli for winning your business and how much time each week did you invest in each in 2018?(rate importance of each from 1–5, 5 being extremely important, 1 being not important at all)

Building relationships
Developing personal reputation
Creating professional materials/presentations
Collecting and maintaining property data
Prospecting
Cultivating company brand
Maintaining personal online presence
Maintaining company online presence
Coaching and training

10. How challenging were each of these factors when marketing your listings in 2018?
(rate challenge of each from 1–5, 5 being extremely challenging, 1 being not challenging at all)

Maximizing exposure/reaching target market group
Gathering accurate property data and research
Writing creative content
Redundant data entry for new listings
Speed to market
Quality of proposals/listing presentations
Preparing accurate analytics and/or pro formas
Redundant data entry for updating listings
Lack of quality photography and/or video
Using technology

Your Workday

11. How many hours per week did you or your staff spend on administrative tasks in 2018? (updating CRM/databases, deal tracking, client reports or billing/commission)

12. How many hours per week did you or your staff spend on marketing tasks in 2018? (creating materials, creating and updating properties on listing sites, social media engagement, or lead generation)

13. How many hours per week did you spend developing relationships with the people in your network in 2018?

YOUR TOOLS

14. What technology tools did you use regularly in 2018? (select all that apply)

15. What marketing/social media tools did you use in 2018?(select all that apply)

16. Where did you find the most property information in 2018?

17. Which listing sites did you use in 2018? (select all that apply)

18. Which listing site did you feel was the most valuable to you in 2018?

19. What did you find the most valuable about the listing sites you used in 2018?

20. Do you think the CRE industry will embrace technology more, less, or the same in 2019 over 2018?

21. Which new technology do you think will affect the CRE industry the most in the next five years?

22. What tool or technology do you feel is missing from the CRE industry landscape that would help you with your day-to-day work?

Your Business

23. Which property type did you sell/lease the most of in 2018?

24. Which property type do you expect to sell/lease the most of in 2019?

25. From which geographic region did you receive most of your business in 2018?

26. What was your gross commission income in 2018?

27. Do you believe industry brokerage commission revenue will increase, decrease, or stay the same in 2019 over 2018?

28. How did the number of deals you made in 2018 change compared to 2017?

29. How many of your deals did you co-broker in 2018? (broker involved on both sides of the deal)

30. How many of your deals did you represent both sides of the deal in 2018?(dual agency)

31. On average, what percentage of your transaction value did you allocate for marketing each listing in 2018?

About You

32. What are your affiliations?(select all that apply)

33. How many years have you worked in commercial real estate?

34. How did you get into commercial real estate?

35. Highest Level of Education

36. Closest gender identification

37. Age

38. Location

39. If you’d like us to email you the results of this survey* *We will not share your email with third parties

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Your Listing Process

1. Where did you house your company’s listing data in 2018?

2. How did you distribute your listing information to multiple third-party listing sites in 2018?

3. How many hours per week did you spend on data entry for listings in 2018? (maintaining the database, putting listings on websites)

4. Did your brokerage display listings on the company website in 2018?

4a. If yes, what platform did you use?

5. Did your marketing team take property photos to use in promotional materials in 2018?

6. Did your company use videos or 3D tours for property marketing in 2018?

6a. If yes, which methods did you use to produce your videos or tours? (select all that apply)

7. Did you use email marketing for your listings in 2018?

7a. If yes, what email marketing platform did your company use in 2018? (select all that apply)

7b. What was your average open rate in 2018?

7c. What was your average click-through rate in 2018?

8. Did you market your company’s listings on social media in 2018?

8a. If yes, which platforms did you use? (select all that apply)

8b. If no, why did you choose not to market listings with social media?

9. Did your company use any traditional advertising channels to market listings in 2018? (direct mail, newspaper, magazine, radio, television, outdoor)

9a. If yes, which traditional advertising channels did your company use in 2018?(select all that apply)

10. Did your company run digital ad campaigns for listings in 2018?

10a. If yes, where did you advertise? (select all that apply)

your broker marketing

11. Did your company create broker profiles in 2018?

11a. If yes, on which sites did your company maintain the online profiles for your brokers in 2018? (select all that apply)

12. Did your company provide headshots for your brokers in 2018?

13. How much time per week did you spend on brokerage management tasks in 2018? (commission tracking, maintaining broker profiles, invoicing and payments)

Your Company Marketing

14. Did your company host a blog in 2018?

14a. If yes, did you write your own blog posts in-house or did you outsource?

14b. Did you notice an increase in web traffic after starting your blog?

15. Did your company produce any other original content in 2018? (white papers, infographics, reports)

15a. If yes, did you generate your own content in-house or do you outsource?

15b. Did you use this original content as a lead generating tool?

15c. Did you notice an increase in web traffic after starting to develop original content?

16. Which social media platforms did you use to maintain your company’s online presence in 2018? (select all that apply)

17. On which social media platform did your company receive the most ROI?

18. Did you use any social media automation tools in 2018? (Buffer, HootSuite, MeetEdgar, Sprout Social)

18a. If yes, which social media automation tools did you use?(select all that apply)

19. Did your company send out press releases in 2018?

19a. If yes, did you write these press releases in-house or did you outsource?

19b. How did you share these press releases?(select all that apply)

Looking to 2019

20. Do you think the CRE industry will embrace technology more, less or the same in 2019 over 2018?

21. Which CRE tech tools do you plan to adopt in the coming year? (select all that apply)

22. What company marketing strategies do you plan to adopt in the coming year?(select all that apply)

23. What new listing marketing strategies do you plan to adopt in the coming year?(select all that apply)

about you

24. What is your company type?

25. How many brokers are in your local office?

26. How many marketers are in your local office?

27. What is your role in your company?

28. How many years have you worked in marketing?

29. How many years have you worked in commercial real estate?

30. How did you get into commercial real estate?

31. Highest Level of Education

32. Closest gender identification

33. Age

34. Location

35. If you’d like us to email you the results of this survey*
*We will not share your email with third parties

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.