TheBrokerList and Buildout partnered together to evaluate the genetic makeup of the CRE industry. This annual survey is meant to take a snapshot of the industry in 2016 and uncover what CRE brokers care about, how they spend their time, what tools they favor and what their business focus was for the year. The following results will provide a benchmark for you to evaluate yourself against your peers.
WHAT ARE THE CHARACTERISTICS THAT SET YOU APART?
gender
male
age
50-59
years in cre
11-20
primary role
generalist
company role
broker
company type
independent
affiliations
ccim
company size
2-5 brokers
about you: view detailed results
WHAT DID YOU WORK ON IN 2016?
the role you spent the most time in
seller rep: investment sales
seller rep: investment sales
landlord rep: leasing
tenant rep: leasing
buyer rep: investment sales
consulting
property management
most of your business came from
u.s. south
property type you sold/leased the most of
office
percentage of deals you co-brokered
30-50% co-brokered
your gross commission income
< $100,000
your focus: view detailed results
What did you care most about in your business?
your biggest challenge in marketing listings
maximizing exposure
your biggest stimulus for winning business
relationships
your factors: view detailed results
what tools helped you most?
where you found the most information
costar
marketing + social media tools used
linkedin
THE TECHNOLOGY YOU regularly USED
FIND/LIST SPACE
(REALMASSIVE, XCELIGENT, COSTAR, CATYLIST, LOOPNET)
other technology
dropbox, gis/mapping tools & sites to do business (stdB)
your tools: view detailed results
how you spent your time in 2016
you have admin and/or marketing support
yes
who pays for your marketing support
your firm
hours per weeek you spent on admin tasks
1-5
hours per week you spent on marketing tasks
1-5
your workday: view detailed results
about you

Gender
Male: 80% // Female: 20%

Age
21–29: 6% // 30–39: 20% // 40–49: 22% // 50–59: 27% // 60–69: 20% // 70+: 6%

Years in CRE
< 5: 19% // 6–10: 12% // 11–20: 30% // 21–30: 21% // 31–40: 15% // 41+: 3%

Primary role
Generalist: 30% // Seller rep [investment sales]: 23% // Tenant rep: 16% // Landlord rep: 14% // Buyer rep [investment sales]: 8% // Consulting: 4% // Property manager: 3% // Resimercial: 2%

Company role
Broker: 55% // Owner: 19% // Executive: 9% // Management: 8% // Leasing agent: 7% // Marketing support: 3%

Company type
Independent: 55% // National: 45%

Affiliations
CCIM: 46% // NAR: 45% // ICSC: 27% // SIOR: 14% // CREW: 9% // BOMA: 8% // IREM: 8% // CPM: 5%

Company size [brokers]
Just you: 12% // 2–5: 24% // 5–10: 18% // 10–20: 13% // 20–50: 9% // 50–100: 2% // 100+: 22%
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your focus

Role you spent the most time in
Seller rep [investment sales]: 34% // Landlord rep [leasing]: 22% // Tenant rep [leasing]: 21% // Buyer rep [investment sales]: 12% // Consulting: 6% // Property management: 4%

Property type you sold/leased the most of
Office: 28% // Retail: 22% // Industrial: 17% // Multifamily: 14% // Land: 6% // Medical: 3% // Single tenant net lease: 3% // Special purpose: 3% // Hospitality: 2% // Student housing: 1%

Most of your business came from
US South: 32% // US West: 29% // US Midwest: 21% // US Northeast: 10% // US National: 5% // Canada: 3% // International [other than Canada]: 1%

Percentage of deals you co-brokered
< 10%: 17% // 10–30%: 14% // 30–50%: 25% // 50–70%: 19% // 70–90%: 12% // 90%+: 13%

Your gross commission income
< $100,000: 24% // $100,001–$150,000: 16% // $150,001–$200,000: 15% // $200,001–$300,000: 15% // $301,000–$500,000: 13% // $500,000–$1M: 10% // $1–$2M: 5% // $2M+: 1%
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your factors

Your biggest challenge in marketing listings
Maximizing exposure [is it going out to enough people]: 33% // Gathering accurate property data and research: 14% // Quality of proposals/listing presentations: 13% // Writing creative content: 10% // Preparing accurate analytics/Pro formas: 9% // Redundant data entry for new listings: 7% // Redundant data entry for updating listings: 7% // Speed to market: 6% // Lack of quality photography and/or video: 1%

YOUR BIGGEST STIMULUS FOR WINNING BUSINESS
Relationships: 71% // Personal reputation: 20% // Data: 4% // Professional materials/Presentations: 3% // Company brand: 1%
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your tools

Where you found the most information
CoStar: 35% // Self-sourced: 29% // LoopNet: 17% // Xceligent: 11% // Internal company database: 6% // CommercialSearch: 3%

The technology tools you regularly used
Find/List spaces: 72% // Email marketing: 68% // Relationship tools: 44% // Marketing software: 40% // Other: 34% // Source data: 32% // Connect tools: 21% // Video/photo: 18% // Lead generation: 16% // Lease management software: 7%

Other technology that impacted you
Dropbox // GIS/mapping tools // Sites to do business (STDB)

Marketing + social media tools you used
LinkedIn: 85% // Facebook: 60% // Twitter: 48% // Blog: 26% // YouTube: 21% // Google+: 19% // Instagram: 15% // Pinterest: 5% // Snapchat: 4% // SlideShare: 3% // Periscope: 3% // Facebook Live: 3%
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your workday

You have administrative and/or marketing support

Yes: 67% // No: 33%

Who pays for marketing support
Your firm: 63% // You: 37%

Hours per week you spent on admin tasks
1–5: 49% // 6–10: 30% // 11–15: 12% // 16–20: 4% // 20+: 4%

Hours per week you spent on marketing tasks
1–5: 58% // 6–10: 24% // 11–15: 9% // 16–20: 6% // 20+: 3%
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