Take survey. Choose role.
Buildout and theBrokerList are teaming up for the third year in a row to examine the genetic makeup of the Commercial Real Estate industry. We want to get to the core of how the #CRE world works for both brokers and marketers. Plus, the uncovered data will provide a benchmark to see how you stack up against your peers across the country.
This year, we have two editions of the DNA of #CRE: the original Broker Edition and a new Marketer Edition. The survey will help you gain tremendous insight into the way #CRE brokers and marketers do their job and tools they use to be successful.
Use the hashtag #DNAofCRE to spread the word with others in the industry.
Results will be announced in February. Your answers will be recorded anonymously.
Take survey. Choose role
marketer edition
broker edition
your focus
1. What is your primary role as a Commercial Real Estate broker?
2. Which role did you spend the most time on in 2017?
3. Which property type did you sell/lease the most in 2017?
4. From which geographic region did you receive most of your business in 2017?
5. How many of your deals did you co-broker (broker involved on both sides of the deal) in 2017?
6. What was your gross commission income in 2017?
Your factors
7. What was the biggest stimulus for winning your business in 2017?
8. What was your biggest challenge in marketing your listings in 2017?
YOUR TOOLS
9. What technology tools did you use regularly in 2017?
(select all that apply)
10. What marketing/social media tools did you use in 2017? (select all that apply)
11. Where did you find the most property information in 2017?
Your Workday
12. Do you have administrative and/or marketing support?
13. How much time per week did you or your staff spend on administrative tasks in 2017?
(updating CRM/databases, deal tracking, client reports or billing/commission)
14. How much time per week did you or your staff spend on marketing tasks in 2017?
(creating materials, creating and updating properties on listing sites, social media engagement or lead generation)
about you (optional)
What is your company type?
How many brokers are in your local office?
What are your affiliations?
(select all that apply)
What is your role in your company?
How many years have you been in Commercial Real Estate?
Gender
Age
Location
If you’d like us to email you the results of the survey*
*We will not share your email with third-parties
broker predictions
1. Do you believe that industry brokerage commission revenue will increase, decrease or stay the same in 2018 over 2017?
2. Which branch of Commercial Real Estate do you expect to be the most active in 2018?
3. Do you believe the Commercial Real Estate industry staffing needs will increase, decrease or stay the same in 2018?
4. Does your company plan to actively recruit more brokers and other team members in 2018?
5. Do you believe the number of Commercial Real Estate brokers will increase, decrease or stay the same in 2018 over 2017?
6. Do you believe a national real estate license should be required instead of individual state licenses?
7. Do you think the CRE industry will embrace technology more, less or the same in 2018 over 2017?
8. Which Commercial Real Estate technology tools do you plan to adopt in 2018?
(select all that apply)
9. Which new technology do you think will affect the Commercial Real Estate industry the most in 2018?
10. Do you have any other predictions for Commercial Real Estate in 2018?
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your listing marketing process: data
1. Where did you house your company’s listing data in 2017?
2. How did you distribute your listing information to multiple platforms in 2017?
3. How much time per week did you spend on data entry for listings in 2017?
(maintaining the database, putting listings on websites)
4. Did your brokerage display listings on the company website in 2017?
4a. If yes, what platform did you use?
your listing marketing process: videos/photos
5. Did your marketing team take property photos to use in promotional materials in 2017?
6. Did your company use videos or 3D tours for property marketing in 2017?
6a. If yes, which methods did you use to produce your videos or tours? (select all that apply)
your listing marketing process: email marketing
7. Did you use email marketing for your listings in 2017?
7a. If yes, what email marketing platform did your company use in 2017? (select all that apply)
7b. What was your average open rate in 2017?
7c. What was your average click through rate in 2017?
your listing marketing process: social media
8. Did you market your company’s listings on social media in 2017?
8a. If yes, which platforms do you use? (select all that apply)
8b. If no, why did you choose not to market listings with social media?
your listing marketing process: Advertising
9. Did your company use any "traditional" advertising channels to market listings in 2017? (direct mail, newspaper, magazine, radio, television, outdoor)
9a. If yes, which traditional advertising channels did your company use in 2017? (select all that apply)
10. Did your company run digital ad campaigns for listings in 2017?
10a. If yes, which traditional advertising channels did your company use in 2017? (select all that apply)
Your Broker Marketing: Broker Profiles
11. Does your company create broker profiles?
11a. If yes, on which sites did your company maintain the online profiles for your brokers in 2017? (select all that apply)
12. Did your company provide headshots for your brokers in 2017?
13. How much time per week did you spend on brokerage management tasks in 2017? (commission tracking, maintaining broker profiles, invoicing and payments)
Your Company Marketing: Blogs/original content
14. Did your company host a blog in 2017?
14a. If yes, did you write your own blog posts in-house or did you outsource?
14b. Have you noticed a positive difference in web traffic since starting your blog?
15. Did your company produce any other original content in 2017? (white papers, infographics, reports)
15a. If yes, do you generate your own content in-house or do you outsource?
15b. Do you use this original content as a lead-generating tool?
15c. Have you noticed a positive difference in web traffic since starting to develop original content?
Your Company Marketing: social media
16. Which social media platforms did you use to maintain your company’s online presence in 2017? (select all that apply)
17. On which social media platform did your company receive the most audience engagement?
18. Did you use any social media automation tools in 2017? (Buffer, HootSuite, MeetEdgar, Sprout Social)
18a. If yes, which social media automation tools did you use? (select all that apply)
Your Company Marketing: Press Releases
19. Did your company send out press releases in 2017?
19a. If yes, did you write these press releases in-house or did you outsource?
19b. How did you share these press releases? (select all that apply)
About You (Optional)
What is your company type?
How many brokers are in your local office?
How many marketers are in your local office?
What is your role in your company?
How many years have you worked in marketing?
How many years have you worked in Commercial Real Estate?
Gender
Age
Location
If you’d like us to email you the results of the survey* *We will not share your email with third-parties
Your Predictions (Optional)
1. What new listing marketing strategies do you plan to adopt in the coming year?(select all that apply)
2. What company marketing strategies do you plan to adopt in 2018?(select all that apply)
3. Do you believe the CRE industry staffing needs will increase, decrease or stay the same in 2018?
4. Does your company plan to actively recruit more brokers and other team members in 2018?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.