2018 Marketer Report

For the last four years, the DNA of #CRE report has been the gold standard for gathering and sharing data with the commercial real estate industry. Annual DNA of #CRE survey findings help professionals gain insights into how others in the industry operate from day to day.

Buildout and theBrokerList have partnered once again to conduct the DNA of #CRE Marketer Survey to provide that comprehensive, actionable data to CRE marketers specifically.

The survey results give marketers and other CRE professionals a tool to benchmark against their competitors, learn more about industry-wide marketing best practices, and understand where the industry is heading in the coming year.

Fill out the form to receive the 2018 DNA of #CRE Marketer Report and gain key insights like

  • Almost a third of marketers did not track website, blog, or social media analytics in 2018.
  • Fewer CRE marketers used Facebook and Twitter in 2018 than in 2017, but continued to use LinkedIn at about the same rate.
  • Many marketers no longer used CRE media like Bisnow, Connect Media, and GlobeSt.com to market their listings, and many more leveraged social media advertising in 2018 compared to 2017.
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