2017 Marketer Report

For the last three years, Buildout and theBrokerList have conducted the annual DNA of #CRE survey to learn more about the industry, the way CRE professionals do their jobs, the challenges they have to overcome and the tools they use to be successful.

This year, we also wanted to learn more about how CRE marketers do their jobs. To get a pulse on what’s happening in CRE marketing, we asked marketers around the country about their best practices, what they expect for the future of the industry and how they’re planning to market their property listings—and their entire firms—in 2018.

Our first DNA of #CRE Marketer Report will help CRE marketers compare their tactics to those used in other brokerages, benchmark their practices against others and see what 2018’s hottest marketing trends will be.

Fill out the form and you’ll receive the 2017 DNA of #CRE Marketer Edition Report, and gain key insights like

• About a quarter of CRE marketers didn’t monitor their website analytics in 2017
• By the end of 2018, all CRE marketing teams will display property listings on their company’s website
• Eighty percent of firms are planning to use videos and/or 3D tours in 2018
• Blogging and original content creation are likely to be industry best practices for marketers by the end of 2018