TheBrokerList and Buildout partnered together to evaluate the genetic makeup of the CRE industry. This annual survey is meant to take a snapshot of the industry in 2016 and uncover what CRE brokers care about, how they spend their time, what tools they favor and what their business focus was for the year. The following results will provide a benchmark for you to evaluate yourself against your peers.
Your biggest challenge in marketing listings Maximizing exposure [is it going out to enough people]: 33% // Gathering accurate property data and research: 14% // Quality of proposals/listing presentations: 13% // Writing creative content: 10% // Preparing accurate analytics/Pro formas: 9% // Redundant data entry for new listings: 7% // Redundant data entry for updating listings: 7% // Speed to market: 6% // Lack of quality photography and/or video: 1%
YOUR BIGGEST STIMULUS FOR WINNING BUSINESS Relationships: 71% // Personal reputation: 20% // Data: 4% // Professional materials/Presentations: 3% // Company brand: 1%
Where you found the most information CoStar: 35% // Self-sourced: 29% // LoopNet: 17% // Xceligent: 11% // Internal company database: 6% // CommercialSearch: 3%